GROWTH STARTS

WITH

GOOD BONES

SYSTEMS, SALES, STRUCTURE

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SYSTEMS, SALES, STRUCTURE ✦

Welcome To Good Bones Co.

GOOD BONES CO ISN’T JUST A GROWTH SYSTEMS PARTNER WE’RE THE ARCHITECTS BEHIND SCALABLE, SALES-DRIVEN COMPANIES. WE BUILD WHAT MOST FOUNDERS SKIP: THE OFFERS THAT ACTUALLY CONVERT, THE SYSTEMS THAT DON’T BREAK, AND THE OUTREACH THAT GETS RESPONSES.

IF YOU’RE DROWNING IN FOLLOW-UPS, GUESSING AT YOUR CUSTOMER AVATAR, OR STUCK SPINNING YOUR WHEELS ON LEAD GEN WE STEP IN, STRATEGIZE, AND EXECUTE. FUNNELS, PITCHES, CRM FLOWS, SALES TEAMS DIALED IN. WE DON’T JUST CLEAN UP YOUR BACKEND. WE BUILD THE BONES THAT DRIVE REVENUE.

MEET the meat

ABSOLUTELY DOMINATING THE SALES STRATEGY AND BUSINESS DEVELOPMENT SPACE, CARLY ROSENTHAL IS A GROWTH ARCHITECT WITH A PROVEN TRACK RECORD OF SCALING STARTUPS, AGENCIES, AND CREATIVE BRANDS THROUGH BULLETPROOF SYSTEMS AND LEAD GENERATION THAT ACTUALLY CONVERTS. AS THE FOUNDER OF GOOD BONES CO AND COO OF A TOP-TIER RECORDING STUDIO, SHE’S SPEARHEADED MULTI-SIX-FIGURE CAMPAIGNS, CLOSED MAJOR DEALS ACROSS TECH, MUSIC, AND EDUCATION, AND BUILT REVENUE-DRIVING PIPELINES FROM THE GROUND UP. WHETHER SHE’S ENGINEERING A CRM ECOSYSTEM, LAUNCHING FULL-FUNNEL OUTREACH, OR OPTIMIZING TEAM PERFORMANCE—CARLY DELIVERS RESULTS WITH PRECISION, POWER, AND NO FLUFF.

Recent CLients

01

MOOSECAT RECORDING

CEO!

CLIENT TYPE RECORDING STUDIO AND MUSIC LICENSING COMPANY
 PROJECT FOCUS SALES STRATEGY SYSTEMS BUILD LICENSING INFRASTRUCTURE
THE CHALLENGE
MOOSECAT RECORDING NEEDED TO TURN A HOME-BASED STUDIO INTO A FULLY OPERATIONAL CREATIVE HUB WITH A SALES ENGINE BACKING IT. THE TEAM LACKED STRUCTURE AROUND LEAD GEN LICENSING OUTREACH AND CLIENT MANAGEMENT DESPITE A HIGHLY VALUABLE PRODUCT.
OUR APPROACH
1 CLIENT OUTREACH SYSTEMS
 2 LICENSING PITCH PIPELINE
 3 STUDIO OPERATIONS WORKFLOWS
 4 NEWSLETTER AND CRM BUILD
RESULTS
BUILT AN ACTIVE CRM FOR SYNC AND STUDIO CLIENTS
 LAUNCHED LICENSING NEWSLETTERS AND PITCH CAMPAIGNS
 INCREASED LEAD CONVERSION THROUGH CLEAR OFFER POSITIONING
 STREAMLINED EVENT BOOKING WRITING CAMPS AND SESSIONS

02

SONGS TO YOUR EYES

CLIENT TYPE MUSIC LIBRARY AND LICENSING COMPANY
 PROJECT FOCUS REVENUE GROWTH LICENSING EXPANSION SALES OPS OPTIMIZATION
THE CHALLENGE
SONGS TO YOUR EYES NEEDED TO GROW REVENUE THROUGH STRONGER CLIENT RELATIONSHIPS WHILE CLEANING UP INTERNAL SALES AND LICENSING SYSTEMS.
OUR APPROACH
1 RELATIONSHIP MANAGEMENT AND SALES STRATEGY
 2 LICENSING OUTREACH AND PLAYLIST CURATION
 3 CUSTOM PROJECT DEVELOPMENT
 4 DATABASE AND BACKEND OVERHAUL
RESULTS
GENERATED OVER 150000 IN NEW INCOME
 SECURED NEW CUSTOM PLACEMENTS INCLUDING MADISON SQUARE GARDEN
 ORGANIZED LICENSING DATABASE FOR FASTER PITCHING
 BUILT DEEP RELATIONSHIPS WITH TOP MUSIC SUPERVISORS

IT ALL BEGINS WITH AN IDEA

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IT ALL BEGINS WITH AN IDEA ✦

03

INNOV8TE

CLIENT TYPE EDTECH AND SPONSORSHIP PLATFORM
 PROJECT FOCUS SCHOOL DISTRICT PARTNERSHIPS SALES OPS BRAND ALIGNMENT
THE CHALLENGE
INNOV8TE NEEDED TO SCALE A SPONSORSHIP PROGRAM INTO PUBLIC SCHOOLS WHILE MAINTAINING TRANSPARENCY COMPLIANCE AND CLEAR COMMUNICATION WITH ALL STAKEHOLDERS.
OUR APPROACH
1 DISTRICT OUTREACH AND RELATIONSHIP MANAGEMENT
 2 SPONSORSHIP SALES STRATEGY
 3 APPROVAL WORKFLOWS AND TIMELINES
 4 TEAM TRAINING AND EXPANSION
RESULTS
BROUGHT THE PROGRAM INTO DISTRICTS REPRESENTING OVER 150000 STUDENTS
 CLOSED SPONSORSHIP DEALS THAT FUNDED RESOURCES FOR SCHOOLS
 BUILT REPEATABLE WORKFLOWS FOR DISTRICT AND BRAND APPROVALS
 TRAINED TEAM MEMBERS TO SCALE WITH QUALITY CONTROL

04

WAR DOGS ACADEMY

CLIENT TYPE ONLINE EDUCATION AND SALES TRAINING COMPANY
 PROJECT FOCUS SALES STRATEGY CRM BUILD TRAINING SYSTEMS
THE CHALLENGE
WAR DOGS NEEDED A SALES SYSTEM THAT WOULD SUPPORT THEIR RAPID GROWTH AND ALLOW THEIR TRAINERS TO SCALE WITHOUT BURNOUT OR CHAOS.
OUR APPROACH
1 CRM SETUP AND FUNNEL DESIGN
 2 OFFER POSITIONING AND MESSAGING
 3 APPOINTMENT SETTING SYSTEMS
 4 TEAM TRAINING AND SALES SUPPORT
RESULTS
CLOSED HIGH VALUE SALES DEALS
 DROVE CONSISTENT INBOUND AND OUTBOUND LEADS
 STREAMLINED FOLLOW UP AND CLIENT ONBOARDING
 BUILT REPEATABLE SYSTEMS TO SCALE THEIR SALES TEAM

05

MSC SECURITY

THE CHALLENGE
MSC SECURITY NEEDED TO BUILD A REPEATABLE APPOINTMENT SETTING SYSTEM AND STRENGTHEN THEIR SALES INFRASTRUCTURE TO SUPPORT MARKET EXPANSION.
OUR APPROACH
1 APPOINTMENT SETTING STRATEGY
 2 SALES COPY AND OUTREACH SYSTEMS
 3 CRM SETUP AND PIPELINE MANAGEMENT
 4 SALES TRAINING AND TEAM ENABLEMENT
RESULTS
BOOKED CONSISTENT SALES MEETINGS
 INCREASED PIPELINE TRANSPARENCY AND FOLLOW UP EFFICIENCY
 STRENGTHENED INTERNAL SALES PROCESSES
 POSITIONED MSC AS A STRATEGIC PARTNER IN THE CYBERSECURITY SPACE

06

SWYPE SURE

CLIENT TYPE DIRECT TO CONSUMER ECOMMERCE BRAND
 PROJECT FOCUS BRAND STRATEGY OFFER DEVELOPMENT AD CREATIVE
THE CHALLENGE
SWYPE SURE NEEDED TO CLARIFY THEIR BRAND MESSAGING REFINE THEIR SAFETY PRODUCT OFFERS AND CREATE HIGH CONVERTING CREATIVE FOR ADS AND ORGANIC SOCIAL.
OUR APPROACH
1 OFFER STACK DEVELOPMENT
 2 TAGLINE AND BRAND MESSAGING
 3 CREATIVE DIRECTION AND PRODUCT MOCKUPS
 4 SOCIAL AND EMAIL STRATEGY
RESULTS
LAUNCHED A HERO OFFER THAT POSITIONED THE BRAND TO SELL
 CREATED MULTIPLE HIGH CONVERTING VISUALS FOR ADS AND ORGANIC REELS
 RESTRUCTURED WEBSITE COPY TO IMPROVE CONVERSIONS
 BUILT A COHESIVE VISUAL IDENTITY TO SUPPORT SALES

07

ATHENA DIGITAL

CLIENT TYPE DIGITAL MARKETING AGENCY
 PROJECT FOCUS SALES STRATEGY MARKET EXPANSION CRM OPTIMIZATION
THE CHALLENGE
ATHENA DIGITAL NEEDED SCALABLE INFRASTRUCTURE TO SUPPORT DOMESTIC AND INTERNATIONAL EXPANSION ALONG WITH IMPROVED SALES SYSTEMS.
OUR APPROACH
1 MARKET EXPANSION STRATEGY
 2 MARKETING AUTOMATION AND FUNNEL DESIGN
 3 SALES STRATEGY AND TEAM SUPPORT
 4 CRM AND PIPELINE SYSTEMS
RESULTS
EXPANDED INTO NEW MARKETS WITH CLEAR TARGETING
 INCREASED CONVERSIONS THROUGH AUTOMATION AND FUNNELS
 CENTRALIZED LEAD MANAGEMENT FOR FASTER SALES CYCLES
 STRENGTHENED CLIENT RELATIONSHIPS AND TEAM PERFORMANCE

“IT'S WITH GREAT PLEASURE THAT I WRITE THIS RECOMMENDATION FOR CARLY.
CARLY JOINED OUR SALES TEAM AND WASTED NO TIME LEARNING THE ROPES, PLANNING SALES STRATEGIES AND CONVERTING LEADS INTO PAYING CUSTOMERS.
HER "OUT OF THE BOX" APPROACH AND ENTREPRENEURIAL SPIRIT FIT OUR PHILOSOPHY PERFECTLY. SHE LIKES TO TAKE CHARGE AND LEAD PROJECTS AND WORKS WELL WITH OTHERS.
WARM AND EASYGOING ON THE OUTSIDE (WHICH MAKES HER VERY APPROACHABLE AND FUN TO BE AROUND) YET SERIOUS, DETERMINED AND RESULTS DRIVEN.

I THINK THAT CARLY WOULD BE AN ASSET TO ANY COMPANY LOOKING FOR A BUSINESS DEVELOPMENT/SALES PERSON THAT'S SMART, MOTIVATED AND A TEAM PLAYER.”

CUSTOMER TESTIMONIAL

"Carly is a killer! Fantastic cold caller and is definitely producing a bump up in revenue at our company. We will continue to work with her in the year to come."

CUSTOMER TESTIMONIAL

Core Services

FOUNDATION AUDIT

FOR STARTUPS CREATORS OR AGENCIES THAT AREN’T SURE WHAT’S BROKEN
INCLUDES:

  • OFFER AND SALES STRATEGY AUDIT

  • CRM AND WORKFLOW REVIEW

  • CUSTOMER AVATAR CLARITY

  • ACTION PLAN WITH PRIORITY FIXES

DONE FOR YOU OUTREACH SYSTEM

FOR FOUNDERS WHO NEED LEADS FAST BUT DON’T HAVE A SYSTEM
INCLUDES

  • CRM SETUP OR CLEANUP

  • LEAD SOURCING

  • COLD EMAIL CAMPAIGNS

  • TRACKING DASHBOARD

  • VA TRAINING OR APPOINTMENT SETTING OPTIONAL

POPULAR

OFFER CLARITY AND SALES MESSAGING

FOR COMPANIES WITH A PRODUCT OR SERVICE BUT NO CLEAR PITCH
INCLUDES

  • CUSTOMER AVATAR DEFINITION

  • OFFER DEVELOPMENT

  • SALES COPY AND PITCH REFINEMENT

  • OUTREACH TEMPLATES

GROWTH OPERATIONS OVERHAUL

FOR TEAMS GROWING FAST BUT BURIED IN INEFFICIENCIES
INCLUDES

  • WORKFLOW AND SOP AUDIT

  • FUNNEL AND CRM OPTIMIZATION

  • TEAM COMMUNICATION FIXES

  • REPEATABLE SYSTEMS FOR SCALE

CUSTOMER JOURNEY AND CONVERSION UPGRADE

FOR BUSINESSES THAT HAVE TRAFFIC AND LEADS BUT AREN’T MAXIMIZING SALES
INCLUDES

  • WEBSITE OR FUNNEL AUDIT TO IDENTIFY DROP OFF POINTS

  • OFFER STACK AND PRICING OPTIMIZATION

  • EMAIL SEQUENCE STRATEGY FOR LEAD NURTURE AND FOLLOW UP

  • CONVERSION RATE OPTIMIZATION ACROSS TOUCHPOINTS

PITCH AND OUTREACH CAMPAIGN BUNDLE

FOR COMPANIES READY TO APPROACH INVESTORS PARTNERS OR ENTERPRISE CLIENTS
INCLUDES

  • STRATEGIC PITCH DECK WRITING AND DESIGN

  • CUSTOM LEAD OR PARTNER LISTS

  • MULTI STEP EMAIL OUTREACH SEQUENCES

  • CAMPAIGN TRACKING AND CRM INTEGRATION

PArtnership Growth System

FOR TEAMS THAT NEED TO EXPAND STRATEGIC RELATIONSHIPS WITHOUT DROPPING BALLS
INCLUDES

  • OUTREACH STRATEGY FOR PARTNERSHIPS OR B2B SALES

  • APPROVAL WORKFLOWS AND COMMUNICATION PROTOCOLS

  • CRM IMPLEMENTATION TO TRACK TOUCHPOINTS AND DEAL STAGES

  • TEAM TRAINING TO ENSURE FOLLOW THROUGH AND ALIGNMENT

SYSTEMS, SALES, STURCTURE

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SYSTEMS, SALES, STURCTURE ✦

STILL HAVE QUESTIONS? let’s chat.